Словарь рекламы и продажи товаров по почте 3000 clear, informative definitions of key terms used in television, radio, print advertising, and direct mail campaigns An indispensable reference for account execбцькзutives, media analysts, sales, marketing, and production personnel, art directors, copywriters, direct mail professionals, small-business persons, consumers seeking an inside understanding of advertising, and students seeking advertising careers Издание на английскомвечвщ языке Авторы Jane Imber Бэтси-Энн Тоффлер Betsy-Ann Toffler. |